Meet The Team

Founder & CEO
Mazen El Kerdany
Investment executive with more than 20 years of experience in the Asset Management space. Worked in regional powerhouses like EFG-Hermes, Beltone Financial Holding, and Egypt's Post for Investment. Mazen leads the investment functions, corporate strategy, and corporate functions, including People and Culture, Finance, etc.

Co-Founder and CBO
Ahmed Ashour
Finance and Technology leader with global experience across the United States and EMEA. Ahmed leads technology, product, operations, marketing, and commercial functions. He Worked at Amazon, Goldman Sachs, and multiple high-growth consumer startups with experience in Investment Banking, product, and operations

Chief Commercial Officer
Anas Rabah
Leading commercial and business development activities. Anas holds vast experience in ultra-high-growth scaleups, participated in the massive growth stories of multiple regional success stories, including Careem, MNT-Halan, and Breadfast. Anas brings a passion for partnership led growth activities and organic commercial led tactics

Head of Marketing
Lina Sheta
Heads all our marketing functions, Lina is our Customers whisperer... A marketing executive with experience delivering value and communicating with consumers all over Egypt in different consumer categoris and product segments. She worked for Nile Radio Productions, Dr. Oetker, Aman Financial and Juhayna

Head of Product
Zeinab El Hawary
Zeinab holds the platform, user, and financial products together to drive meaningful outcomes. She built her financial career working at ADIB's dealing room as a fixed income trader and built her consumer and technology experience through managing products and FinOps for consumer Fintechs in Egypt, including Kiwe and Thndr.

Chief Operations Officer
Shady Selim
Our "get everything done" guru steering operations across the physical and digital realms. Shady contributed significantly to the building, scaling and managing the success stories at D-Squares and other Fintech startups prioritizing product and operational excellence while building high impact teams.



