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Meet The Team

Mazen El Kerdany - CEO

Founder & CEO

Mazen El Kerdany

Investment executive with more than 20 years of experience in the Asset Management space. Worked in regional powerhouses like EFG-Hermes, Beltone Financial Holding, and Egypt's Post for Investment. Mazen leads the investment functions, corporate strategy, and corporate functions, including People and Culture, Finance, etc.

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Ahmed Ashour - Co Founder

Co-Founder and CBO

Ahmed Ashour

Finance and Technology leader with global experience across the United States and EMEA. Ahmed leads technology, product, operations, marketing, and commercial functions. He Worked at Amazon, Goldman Sachs, and multiple high-growth consumer startups with experience in Investment Banking, product, and operations

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Chief Commercial Officer

Anas Rabah

Leading commercial and business development activities. Anas holds vast experience in ultra-high-growth scaleups, participated in the massive growth stories of multiple regional success stories, including Careem, MNT-Halan, and Breadfast. Anas brings a passion for partnership led growth activities and organic commercial led tactics

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Lina Sheta - Head of Marketing

Head of Marketing

Lina Sheta

Heads all our marketing functions, Lina is our Customers whisperer... A marketing executive with experience delivering value and communicating with consumers all over Egypt in different consumer categoris and product segments. She worked for Nile Radio Productions, Dr. Oetker, Aman Financial and Juhayna

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Sherine Fadel - Director of Investment Ops

Director of Investment Ops & Technology

Sherine Fadel

Sherine leads the middle and back-office of PALM investing activities. She also spearheads the activities of building our proprietary investment engine. She led multiple teams across high growth investment and microfinance companies in Egypt

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Mohamed Khaled - Head of Technology

Head of Technology

Mohamed Khaled

Leading technology and infrastructure functions, Khaled is the custodian of PALM's platform. His experience spans across startups, scaleups and technology consulting. His experience in payments and logistics is a great addition to PALM

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Zeinab El Hawary - CPO

Head of Product

Zeinab El Hawary

Zeinab holds the platform, user, and financial products together to drive meaningful outcomes. She built her financial career working at ADIB's dealing room as a fixed income trader and built her consumer and technology experience through managing products and FinOps for consumer Fintechs in Egypt, including Kiwe and Thndr.

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Shady Selim - COO

Chief Operations Officer

Shady Selim

Our "get everything done" guru steering operations across the physical and digital realms. Shady contributed significantly to the building, scaling and managing the success stories at D-Squares and other Fintech startups prioritizing product and operational excellence while building high impact teams.

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